Krimson & Klover

Krimson Klover was founded on a simple belief: clothing should add meaning to our lives, not excess to the world.

From the beginning, our approach to apparel has been intentional. We believe the garments we choose to wear should be thoughtfully made, responsibly sourced, and designed to last far beyond a single season. In a world of fast cycles and disposable fashion, we have chosen a different path – one rooted in quality, creativity, and long-term thinking.

Our story began in Boulder, Colorado, where the mountains are not just scenery but a way of life. It was here that founder Rhonda Swenson envisioned a brand that celebrated the beauty of alpine living while honoring the values of the people who call these landscapes home. Krimson Klover was built to reflect the rhythm of mountain life – where durability matters, craftsmanship is respected, and authenticity always wins over excess.

As a women-founded brand in the outdoor industry, we also saw an opportunity to help reshape the narrative around women’s apparel. Too often, performance clothing was designed with function alone in mind, leaving little room for individuality, artistry, or personal expression. We believed women deserved more.

Krimson Klover exists to bridge that gap: where fashion meets function, and performance is expressed through design, craftsmanship, and creativity.

Website

https://krimsonklover.com/