E-commerce is a term nearly all retailers will have some level of familiarity with. E-commerce, an abbreviation for electronic commerce, is the process of buying and selling goods or services on the internet. As consumers continue to turn to their laptops and smartphones to make purchases, the potential for companies to grow their customer base...
With so many boutiques in prime locations, the fire burns red hot in the small business scene of New England. Dedicated shop owners are in pursuit of unique storefronts and store aesthetics. They put their heart and soul into finding the perfect space, and curating the boutique they have always wanted. But is creativity and...
It’s no secret that social media has, in many ways, changed how we as a society interact with one another. But social networks have also had an intensely powerful impact on how we do business. From a business perspective, there are both positive and negative developments that can be associated with the rise of social...